Did you know that consumers base a lot of their product preferences on just color? There was a study done that states that the majority of judgments made on products can be based on color because of the subconscious affects they have on people. For example, red makes people hungry, therefore a lot of fast […]
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In previous blogs, we have discussed the importance of creative packaging in order to stand out and grab consumer attention amongst competitors. With most digital media being streamed through the internet, it is crucial for the DVD and Blu-ray industry to have something special to motivate consumers to purchase their tangible box sets. To inspire
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Packaging liquids can be a challenge. Wanting to be environmentally friendly by using less materials, yet preventing leaks and spillage is a difficult dilemma. Amazon, in partner with Rieke, has created an innovative packaging solution: a leak-free bottle for a better consumer experience, as well as saving money in damages. This new bottle comes in
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As our team at Pioneer Packaging prepares for the Fourth of July, we are thankful for all of our blessings. We have enjoyed many Independence Day celebrations over the years and hope that our children get to experience many more of them in the years to come. That is why we strive to do our
Joe Wagner, fifth-generation Napa Valley winemaker, sealed his deal to sell his Meiomi brand to Constellation Wines for $315 million. Wagner, in Wines and Vines Magazine, describes his single-vineyard Pinot Noir label, Belle Glos, as a massive success in no small part due to the distinctively, instantly recognizable packaging. Wagner speaks on what he looks
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With the majority of the population becoming more concerned about environmental issues like climate change and pollution, people are proactively engaging in discovering solutions to these problems. With advances in technology and engineering, people are inventing packaging that is completely biodegradable or compostable. These materials will serve to replace the plastic and other synthetic materials
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Previously, we gave you some advice about various Packaging Tips and Tricks to help you grab consumers attention when competition is high. A prime example of a company doing that is Diageo, the company who owns various popular alcohol brands such as Captain Morgan, Guinness, Ketel One, and many more. They wanted to enhance their
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Make way for the millennials! The millennial generation has surpassed the Baby Boomer generation in numbers, making them the largest segment of consumers. There are hundreds of articles on how consumers preferences differ between each generation. With that being said, millennials look for specific aspects of packaging that peak their unique interests. Here are a
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Despite companies trying to put forth their best sustainability efforts, there are many common sustainable packaging mistakes that are still being made. These issues range from using chemicals that can negatively impact the environment to using excess packaging materials. It is important for you to be aware of these issues when considering what packaging services
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Sustainability efforts have grown immensely over the past decade. The reason for this can be attributed to climate change, rising pollution levels, and landfill waste impacting ecosystems. There is no lack of information available about how sustainable efforts like switching to alternative energy and minimizing hazardous materials in product packaging can positively impact business efforts,
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