Packaging with the Right Color

Did you know that consumers base a lot of their product preferences on just color? There was a study done that states that the majority of judgments made on products can be based on color because of the subconscious affects they have on people. For example, red makes people hungry, therefore a lot of fast food brands adopted red into their brand. Color choice is especially important for the packaging industry because consumers are exposed to the packaging of a product before anything else.

Of course, the color of your packaging has to be consistent with your brand image and the message your brand is trying to convey. If your brand and products want to create a calming mindset, cooler colors are the way to go. However, if your product’s goal is to foster a stimulating environment, warmer colors would be better. Here are some examples of the feelings that are associated with specific colors:

  • Green- restfulness and soothing
  • Yellow- happiness and joy
  • Blue- calming
  • Orange- excited

Having the right colors represent the appropriate feelings is the key to attracting customers and securing repeat purchases

Here at Pioneer, we want your products to portray your company’s brand in the best way possible. We have state-of-the-art digital printing capabilities that gives your packaging bright, rich colors to enhance consumer experiences when buying your product. We know how important it is for your package printing to be done with the highest of quality. Don’t hesitate to contact us about our digital printing to improve your company’s packaging.

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