Packaging labels are constantly evolving in all areas. From design to materials to intelligence, companies are finding new and innovative ways to create vibrant designs that catch the eye. Here are a few ways on how packaging labels are taking it to the next level. Transparency Consumers want to trust the company when they […]
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Consumer behavior is a top contributing factor to the products that are found on store shelves. The packaging is the first impression that a company has on a consumer. Marketing professionals use psychology and marketing concepts to decipher the wants of the consumer. This is why one of the biggest trends in packaging right now
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The US packaging industry is expected to grow from 587.9 billion units in 2018 to 623.5 billion units by 2023. This fall specifically is an interesting time of year for packaging trend forecasting. The trends happening now, cement the major product packaging trends for the rest of the year. It also provides insight into what
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With the number of seniors growing in the population, it may be time for healthcare companies to redesign their packaging. It would be wise for medical and health companies to start shifting to “senior-friendly” packaging because of the limitations seniors have due to old age and illness. This includes making packaging that has: Easy to read
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Pioneer Packaging Worldwide is always looking for ways to make packaging stand out in today’s world, where attention spans can be short and traditional ways of doing business can be shattered without a second thought. Here are some ways companies are using creativity to “think outside of the box”—sometimes by using the literal box
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Did you know, 63% of consumers prefer paper-based packaging because it gives the perception products are high-end? In fact, consumers like paper packaging because of its versatility, durability, and recyclability. Recently, there has been a lot of research done by engineers to make paper packaging more durable yet still be recyclable. Manufacturers are making
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If you’ve watched television, shopped online or walked down the aisles of any store lately, you know back-to-school season is upon us once again. That means it’s time for kids and parents to stock up on items they’ll need to be ready to return to school in just a few weeks. Consumer spending is expected
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Pioneer Packaging Worldwide specializes in innovative packaging solutions for products across a wide range of industries. One of our healthiest sectors is the food and beverage industry. Here is the latest news from that sector. Recently, key players in food packaging gathered in Chicago for a seminar titled “Fresher, faster, tastier: How packaging innovations
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At Pioneer Packaging Worldwide, we specialize in providing innovative packaging solutions for products across a wide range of industries, including the medical, wine, moving and storage, and manufacturing sectors. One of our healthiest sectors is the food and beverage industry. As part of our commitment to our clients, we are constantly on the look-out for
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E-commerce is taking over as the primary way consumers shop. People are shopping online and having products delivered to their door because it is convenient. However, with companies offering free shipping and sometimes free 2-day shipping, customers are buying various products on demand, which causes more packaging materials to be used. Businesses are asking