Using consumer behavior for packaging design

Consumer behavior is a top contributing factor to the products that are found on store shelves. The packaging is the first impression that a company has on a consumer. Marketing professionals use psychology and marketing concepts to decipher the wants of the consumer. This is why one of the biggest trends in packaging right now is consumer behavior analysis.

What is a consumer behavior analyst?

Those who spend their days researching the preferences that consumers have on products being consumed every day that will lead to the highest return.

What information are they finding out?

Consumer behavior analysts are learning that one-third of consumer-based decisions are made based upon what the logo, colors, typography, and overall design look like.  Overall, the consumer decision-making process is critical to brand and packaging success. With more than 35 years of experience, we provide innovative packaging solutions for clients in all industries!

Contact us today to learn more about new and innovative ways to package goods.

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