The Craft of Craft Beer Packaging

Man putting beer in craft beer packaging

Get hop-notizing craft beer packaging that’ll move your brew off the shelves and into the hands of your customers! Do you want to build brand awareness and loyalty? Trick question – of course, you do! 

Craft beer is highly unique and personalized to your brand’s style and communicates your unique selling point in the market. Believe it or not, there are over 3,000 craft breweries in the U.S. alone, and even more beer styles. That’s a TON! And it’s up to your beer and how it’s packaged to bubble over in sales!

Now let’s hop to it – “it” being our master packaging advice. Packaging presentation can make or break your craft beer brand – so invest wisely!

Successful Craft Beer Packaging 

One of these things is not like the other –  have fun getting that song out of your head. And it’s the same with craft beer packaging. Setting your brand apart within an otherwise saturated market involves some serious craft!

Packaging Products

How your craft beer products are organized is essential! For example, are the packaging handles of the beer case easy and convenient to use? What quantity of beer will your packaging case be able to handle?

Decisions, decisions – we know the struggle, but it pays off to consider product characteristics that best fit your craft beer style and branding!

Decide between:

  • Corrugated 6-12 pack containers
  • 4-6 pack paperboard carriers 
  • Printed or plain corrugated trays
  • Brite cans
  • Printed cans
  • Glass bottles 
  • Keg caps

Okay – ‌real talk – no matter what you decide, your packaging products must sufficiently protect items during shipping. Damaged products make for cranky customers, loss of brand loyalty, and decreased profit – especially when it’s craft beer! 

Your craft beer packaging should communicate and connect with your customers by providing exciting and valuable brand information. What makes a customer pause to pick up your product is a prime opportunity to tell your brand story and build your loyal following one sale at a time!

Service Benefits

What services will you provide and tie into the packaging of your craft beer? For example, if your brand values the protection of the environment, then look for ways to implement and communicate the sustainability of your packaging! 

Help save the planet while letting your customers know where you stand when it comes to the environment! So, for Earth’s sake – communicate how your brand is positioned to assist in reducing its carbon footprint! 

Other service benefits that help distinguish your brand’s packaging include:

  • Inventory control
  • On-time delivery
  • Custom product warehousing 
  • Packaging equipment and so on

What services does your company need to be most effective and efficient in both time and money? These options will guide you in the design and final development of your craft beer packaging and help you stand out from competitors – so get ready to raise your glass!

Packaging Supplies 

There are plenty of hop-tions (okay, we promise that’s the last one) for fine-tuning all the details of your packaging. You need to consider the type of supplies necessary to pull off the perfect market and customer heist while keeping everything intact.

Some of the most common beer packaging supplies include:

  • Tape
  • Stretch film
  • Protective packaging
  • Waterproof and weather-resistant packaging

As you evaluate your options, consider these key questions:

  • What type of packaging do I really need?
  • What cool details of ‌craft beer packaging reflect our brand that we want to emulate?
  • What’s the ideal amount of units that I’ll need?
  • How do I want my customers to perceive my brand, and what emotional connection do I want them to experience when they pick up my product?

When you get clear on what you need and what’s out there, you’ll have all the packaging puzzle pieces at your disposal to develop a winning packaging design that keeps your products safe while successfully connecting with your target audience! Cheers to that!

Pioneer Packaging – The Perfect Union of Beer Packaging and Brewing

Pioneer Packaging is your go-to source for your brewery’s packaging, warehousing, and equipment needs! With our experts by your side to handle the details of production and fulfillment, you can get back to doing what you do best: crafting delicious beers that tell a story your patrons won’t forget. With our ever-growing range of products & services, we’ll find something perfect for any brewer – don’t wait; contact us today!

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