You’ve made it this far in your efforts to connect your natural organic beauty products with your customer. But, just as in life— people make snap judgments based on appearance. Sustainable packaging for natural beauty products is no different. Yes, your customers are more likely to inspect the ingredients. However, making it stand out on a shelf full of competitors is where the packaging strategy comes in.
There are many different types of natural product packaging materials. Before you feel overwhelmed with options, we’ve highlighted a few trending ones you should know about. Next, we will look at three specific sustainable packaging materials and how they benefit branding. Also, you’ll learn what the main benefits of these materials are in product preservation and overall.
Why Sustainable Packaging for Skincare Products Matter
Sustainable packaging is environmentally friendly and a value that your ideal customers are likely to have. As a product developer in the natural and organic skincare industry, keeping consistent product packaging is essential. We encourage sustainable packaging to reduce negative environmental effects, and in doing so, your consumers have an added benefit when purchasing your product.
Three Sustainable Packaging Alternatives to Consider:
Cornstarch — Cornstarch packaging is becoming a popular option among organic beauty suppliers. What makes it a viable option?
Main Benefits of Cornstarch Packaging:
- Plastic alternative
- Derived from renewable sources
- Made from Polylactic Acid (PLA)
- Very low production emissions
Bamboo— A fast-growing alternative to plastic packaging is Bamboo material. Cosmetics and skincare products are moving towards bamboo material for many reasons.
Main Benefits of Bamboo Packaging:
- Insecticide and pesticide-free
- Variety of bamboo types
- Strong and durable
- Alternative to glass jars
- Brandable using hot stamping, engraving, screen printing, etc.
Beeswax— Natural organic beauty products may uniquely benefit from beeswax product packaging. Beeswax packaging often contains jojoba and coconut oil, protecting natural skincare and beauty product ingredients.
Main Benefits of Beeswax Packaging:
- Easily moldable
- More branding opportunities
- Naturally anti-bacterial
- Preserves product integrity
- High-quality protection
- Durable and safe plastic alternative
- Stands out to consumers
Natural Organic Skincare Products Are Worth Standing Out
When you think about it, the products you are providing to consumers are not only in their best interest but also in the health of our planet. You are not being average. Your packaging is a seamless reminder to the customer of your value and commitment to natural and organic products.
Sustainable Product Packaging Makes a Statement
It shows people what matters to you as a brand. More often than not, consumers are seeking to align themselves with products and brands of shared values. Product packaging communicates a great deal about its uniqueness through its color, shape, materials used, and overall design. The packaging is truly an extension of the brand storyline.
It is truly a win-win situation. Pioneer Packaging shares this value and fully supports our natural skincare innovators in finding the best sustainable packaging option.
Over 35 Years of Sustainable Product Packaging
For over 35 years, Pioneer Packaging has been the go-to source for quality sustainable packaging solutions. Our innovative product packaging designers work closely with you to ensure your brand is uncompromised in its packaging appearance. So whether you’re looking to highlight your sustainability, attract new consumers, or increase brand loyalty, we can create a design to highlight and enhance your marketing efforts. You are not alone when it comes to positioning your brand for success in a competitive market of natural organic skincare products.
Contact Pioneer Packaging today and learn why we’re a leader in packaging innovation.