Pet owners want the best for their pets, and pet supply packaging plays a big role in their purchasing decisions. Packaging can transform your brand from an option on the shelf to a pet owner’s first choice. There are many options for consumers to choose from, so what can you do to keep your products distinct and attractive? And, how can you make these efforts environmentally and pet-friendly?
Pioneer Packaging has been in the industry for over 35 years, and we’re ready to work with you to showcase your brand and make your packages effective. We work with a variety of industries to meet their packaging needs and goals. Our experienced team is ready to handle your job, large or small. Read our blog post below to learn more about how to make pet supply packaging effective and eco-friendly.
How to Make Your Pet Supply Packaging Stand Out From Competitors
When it comes to pet supplies, there are many different options available for pet owners. How do you make your brand stand out? Branding and packaging play a significant role in this process. For instance:
- Consistency: Keep your product package consistent with your branding. Follow your company’s brand standards guide to maintain a uniform look so the brand is easily recognizable to consumers. When a brand is easy to recognize and consistent, people are more likely to purchase it.
- Stand Out: You also want the design to be eye-catching to consumers. Using graphics like pets playing or a pet and its owner will appeal to the consumer’s emotions.
- Be Interactive: Once you catch the customer’s attention, add interactive aspects to the product. This could be that the packaging is open so they can feel the texture of the product, clarity through the packaging so they can see what the product looks like, or a QR code to scan so they can learn more about the product.
Having these aspects within your pet supplies, will increase consumer awareness and help your brand stand out from the competition.
What Consumers Want in Pet Supply Packaging
Pet supply packaging can affect a consumer’s purchasing decision, even if it’s a great product. In 2018, 72% of people said that the design of a product’s packaging influenced their purchase. Aside from the visible colors, fonts, and other design elements that intrigue them, consumers look for accessibility and sustainability.
There is demand for pet supplies with packages that are easy to open and store. Typically, pet owners look for products and packages that can be reused after opening. Creating product packages that are accessible, reusable, and simple for people to open and use, may just increase your sales. Consumers also look for sustainability in the casing of the products they buy. We have seen an increase in the demand for eco-friendly packing in recent years and don’t see the demand slowing down any time soon.
Pet owners know that their pets love cardboard boxes. Whether it’s using them as a “bed,” or just chewing them up, pet owners need pet-friendly packages. Cardboard boxes have a variety of ways to entertain pets, but can be harmful if ingested. Small amounts of cardboard will not necessarily make your pets sick, but cardboard is not digestible for animals. Not to mention, sharp edges of product casing can hurt your pet if they chew on or play with them. Be sure to monitor your pet around any cardboard to ensure they don’t injure themselves.
Pioneer Packaging is the Go-To for Packaging Solutions
Pioneer Packaging has innovative solutions for your brand and products that will be cost-effective while maintaining package quality throughout the process. Our experts will work with you to help you stand out from the competition. Our sustainable solutions will lessen your environmental impact, and leave your customers happy. Contact us today to transform your product packages for the better.