No matter your business, well-produced packaging designs are important across all industries. This is especially true for outdoor equipment companies. It’s a wide market that relates to anything from outdoor clothing, bike parts, sunglasses, grills, and anything else that’s commonly used outside. But, what exactly goes into packaging for these lines of products and what materials should you be using to protect them?
Pioneer Packaging is a leading provider of packaging solutions that push your business forward. We work closely with every client to ensure their goals are met and they have the best support for a prosperous future. Read our blog post below to learn which packaging designs should be added to your outdoor equipment products.
Packaging Designs That Educate Consumers
One of the biggest challenges companies face when developing their packaging is not providing enough information to customers. While many consumers may know how to use your product, it’s still a good idea to create instructions on proper usage.
As mentioned in one of our previous blog posts, sustainability is becoming one of the biggest packaging solutions in the outdoor equipment sector. As a green company, it may be a good idea to educate your customers about your eco-friendly activity and how they can lead a greener lifestyle. This may include:
- Clear packaging disposal instructions
- Marketing your sustainable commitments
- Suggesting creative reuse solutions
- Showing off the initiatives your brand is involved in
Attractive Packaging Designs That Persuade
Another part to consider when creating packaging designs for outdoor equipment is its ability to demand attention from consumers. Creating an attractive piece of packaging can help catch the eye of your target audience amongst your sea of competitors. Additionally, it will help retain your customer base by creating packages that can be easily identified as yours. Here are some tips to consider when developing your packaging:
- Start early
- Keep it simple
- Consider branding and positioning
- Identify how it will be sold
- Think about typography
Design it to be Reliable
Let’s not forget that reliability is the biggest reason to invest in your packaging. And when it comes to designing sustainable packaging solutions, there are a number of things to consider depending on your product:
- Water-soluble materials
- Dissolvable hang tags
- Biodegradable packing peanuts
- Bio-based polybags
- Reusable mailers
- Corrugated boxes
- And so much more
Pioneer Packaging is a Leader in Developing Strong Packaging Designs
For over 35 years, Pioneer Packaging has been the go-to source for quality packaging solutions. Our team of creative designers works closely with you to ensure your brand is represented through effective packaging. Contact Pioneer Packaging today and learn why we’re a leader in packaging innovation.