Engaging Customers Through the Unboxing Experience

 

 

If you’re active on any of the popular social media platforms, we’re sure you’ve seen the topic of “unboxing experience.” We’ve seen influencers opening up packages sent to them by companies, for free, for a (typically positive) review in return. For some reason, viewers are tuning in by the millions to watch influencers open colorful, branded packages full of goods. But why did this trend catch on in the first place, and why is it so entertaining for audiences to watch? Everything from the color of the packaging to the texture of the material being used can immediately sway an audience. 

Interestingly enough, YouTube’s highest-earner for the past 2 years has been an 8-year-old boy named Ryan Kaji who makes unboxing videos of toys, where he then tries them out on camera for the public. When it comes down to it, packaging is truly a form of marketing and for many influencers and social media stars, they rely on one thing: audiences wanting what they are opening.  If you want a product package worthy of being featured in an unboxing video, you’ve come to the right place. We offer state-of-the-art facilities to assist our amazing clients in every step of the packaging process. From design and manufacturing to fulfillment and storage, we can do it all. We are committed to exceeding expectations.

Imagine it…done. Contact us today.

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