Consumers shop with their eyes. While practicality and logic do go into our buying decisions, packaging must incorporate design elements to make the sale. Food packaging in particular uses a number of strategies to entice people into purchasing their product. Not to mention adopt designs that protect their packaging from the manufacturer to the dinner table.
At Pioneer Packaging, we’re experts in creating packaging solutions that drive the sale. Brands that utilize our services experience exceptional ROI and gain a strong partnership. We believe that when you find success, we find success. Read our blog post below and learn what components are important in food packaging design.
Color Your Food Packaging
As you may know, the food industry is highly competitive. It’s critical that food packaging stands out against the sea of brands fighting for consumer attention. There are several ways companies achieve recognition, one of them is by incorporating color into their design.
Color plays an integral role in brand recognition. Look at products like Coca-Cola and Cadbury. Both use colors that are easily identifiable to their brand, making it easy to stand out against their biggest competitors. In fact, Cadbury is so linked with their purple color scheme, it’s officially named Cadbury Purple.
Use Images to Highlight Your Food
When you enter a grocery store, you’re hit with a countless number of visual stimuli. As you walk down the aisles and observe the products lining the shelves, one of the first things you notice are images. Our brains and eyes register pictures faster than words, so brands that select images are vital to food packaging design.
Images can be of the actual product inside, ingredients, or a picture that reflects the quality associated with the food product. Images that are relevant to the product are always appreciated as it helps connect the product with customer’s emotions.
Incorporate Texture in Your Food Packaging
In a study conducted in 2019, researchers found packaging textures not only influence consumer satisfaction, but also product taste. While adding texture to the packaging can boost the product’s flavor, it can also have a negative impact on the food.
Additionally, texture adds another level of creativity and satisfaction to the consumer experience. It can take certain types of material to enhance the design, but it can set your food apart from similar products. It’s important to partner with a company that understands trend patterns and various technologies to make them stand out.
Food Packaging Comes in Many Shapes and Sizes
Another important differentiator in food packaging involves adopting unique shapes into the design. Going back to Coca-Cola, one of its most distinctive features is its bottle shape. It’s so identifiable and associated with the brand that Coke has trademarked the design as their own. Or, look at Pringles chip containers. Their long, colorful tubes are uniquely theirs and invoke a one-of-a-kind eating experience for consumers.
Some cool designs may incorporate shapes, such as:
Sustainable Packaging is the Future
While this is not necessarily an essential element of food packaging, it is a hot design trend impacting almost every industry. Today, consumers are concerned about the effects we’re having on our environment through harmful waste. As a result, people are demanding more transparency in the companies they purchase from and prefer brands that emphasize sustainable alternatives.
Invest in High-Performance Packaging Solutions With Pioneer Packaging
For over 35 years, Pioneer Packaging has been the go-to source for quality packaging solutions. Our team of creative designers works closely with you to ensure your brand is represented through attractive packaging. Whether you’re a food brand looking to highlight sustainability or a medical company promoting wellness, we’re able to create a design fit for you.
Contact Pioneer Packaging today and learn why we’re a leader in packaging innovation.