Investing in good packaging design is vital for many reasons. Consumers recognize good packaging, which can speak volumes about your values as a company. The more conscientious you are of the details that go into product packaging, the more it speaks to the quality and value you’re likely to put into your product’s production.
In other words, everything communicates to your customer the brand they are considering investing in— from the packaging to the contents.
The following information will break down what matters most to consumers for their product packaging.
What does good quality packaging look like?
First, let’s look at what good quality packaging looks like overall. The characteristics of good packaging show care and consideration of the product’s safety, offering protection from handling and stocking while remaining attractive and informative.
Good packaging will have all relevant information, including any warnings, ingredients, allergies, directions, etc. While considering all these characteristics, good packaging does not compromise its marketing potential.
Product Packaging Designs that Sell
Believe it or not, consumers want to be sold on what you have to offer. But unfortunately, sometimes, products get overlooked simply because the packaging is not convincing enough to the would-be purchaser.
It’s important to remember the influence of your color choice. Often, the color of the packaging is the first communication you have with your prospective customer. Moreover, your target demographic will continually guide the color scheme you choose.
For example, when marketing to children, most product packaging colors are bright, multi-colored, bold, and neon; communicating a fun and playful brand. In contrast, more neutral colors are typically used for marketing to adults.
Products aimed at any audience need to convey a clear message right away. You can only hold the attention of the person glancing at your product for so long, and any confusion about who you are (brand’s name) and what you offer will quickly get overlooked for another product to focus on.
Concise and convincing communication is critical when designing winning product packaging.
Sustainable Product Packaging
Making a first impression through sustainable packaging is a great way to resonate with most consumers who value environmentally friendly businesses.
Showcasing this value through your materials will help communicate more effectively with anyone picking up your product for a closer look. Sustainable packaging is not only growing in popularity but is vital for doing our part in protecting the environment. It shows customers you care and you are conscientious of using materials responsibly.
Invest in Quality Packaging Designs
Communicating through your product packaging design is crucial to the overall success of convincing customers to invest in your product over similar ones — every detail matters, and when you bring it all together, good quality packaging results.
Consumers recognize what appears cheap or high-value. It’s always worth investing in when you take the time and effort to make your packaging do the selling for you.
The Pioneers of Custom Product Packaging Design
For over 35 years, Pioneer Packaging has been the go-to source for designing product packaging that sells. Our creative designers work closely with you to ensure your brand is recognized for quality in packaging design and materials.
So whether you’re looking to get your paper product packaging at affordable prices or attract new consumers, we can create a design fit for you. We strive to keep costs down as much as possible to help our customers keep their brands moving along production lines.
Contact Pioneer Packaging today and learn why we’re a leader in packaging innovation.