How Does Product Packaging Affect Sales?

Product Packaging that increases Sales

Developing a product is great, it takes immense time and determination to come up with the outcome. However, what is the use of having a fantastic product if you can’t make sales? Getting your product into the hands of your customers requires careful strategic planning in how it is packaged and marketed. 

There is no way around it; product packaging directly influences sales, and competitors know this. Packaging has to be both functional and protective of the product it contains while being attractive and appealing to its target market. Want to find out how product packaging affects sales? Keep reading. 

The most common ways packaging impacts your sales

To increase your chances of selling your product, you need to know what works in product packaging. It would be a waste of time and resources putting your product into packaging that harms instead of helps your potential sales. Therefore, before you begin executing decisions on final product design and messaging, reflect on whether you are doing the following things:

Sending the right message– Perception is everything, so what does the packaging communicate to your potential customer through its appearance? Does your product’s packaging communicate quality or does it send the wrong message by appearing plain or cheaply made? Besides the name of your product, what would you like to stand out? Consumers may only analyze your product a few seconds before potentially moving on to your competitors. You can portray value and product integrity by choosing the right packaging materials, graphics, copy, and style. 

Showcasing your values – Your product packaging should be tailored to your target consumer demographic. For example, if you are trying to appeal to eco-friendly consumers, is your packaging made of recyclable materials or features sustainable packaging? When you showcase your product wrapped in your values, you are more likely to attract customers with mutual values in the type of products they invest in.

Boosting Consumer Trust – Building trust through product packaging and its design and messaging is crucial. Consumers appreciate honesty in labels that tell them what the products contain and other important information that educates and engages consumers to increase confidence in their purchase decisions.

Preventing product damage – Damaged products don’t sell. Preventing damage through good quality packaging helps reduce product loss, preserving your eligible stock. It also shows that you care and believe in your product enough to protect it with the right design and materials. 

All these factors contribute to the overall messaging you are sending to your consumers who are examining their options while facing a wall of other similar products side-by-side. 

You have to be sure you are sending the right message, and your products speak clearly and intentionally to the values you have and what is reflected in the product you’ve created for your customer’s benefit. If the customer is confused or finds it difficult to understand what your product offers and why they should buy it, you lose their attention and, ultimately – the sale. 

Pioneer Packaging Custom Designs Product Packaging

For over 35 years, Pioneer Packaging has been the go-to source for designing product packaging that sells. Our creative designers work closely with you to ensure your brand is recognized for quality in packaging design and materials. 

So whether you’re looking to highlight your sustainability or attract new consumers, we can create a design fit for you. In addition, we strive to keep costs down as much as possible to help our customers keep their brands moving along production lines.  Contact Pioneer Packaging today and learn why we’re a leader in packaging innovation.

Scroll to Top