Product packaging designs can either boost your brand’s popularity or cause your product to be easily overlooked on shelves filled with competitor brands, causing a decline in sales. You need something that stands out and represents your brand in style, design, color scheme, lettering, etc. For example, if you are supporting environmental sustainability, your product packaging should easily convey this.
All the elements involved in developing a package design are meant to promote and sell your product. If they don’t — you may need to re-evaluate ways to improve your product packaging design. Thankfully there are many ways you can improve your existing packaging or create new packaging designs that draw serious interest among your key customer demographics.
Product Packaging Designs that Actually Work
What’s actually working out there in the big, wide world of product design options? Here’s a rundown of some of the most trustworthy options to consider with packaging design.
Colors Evoke Attention — Create vibrant eye-catching attention with the right color choices for your brand. Certain colors enhance positive emotional associations, such as blue, yellow, green, and red. And always experiment with the shades in-between. Either way, choose colors that represent your brand’s personality and values in the marketplace of similar products.
Unique Design Shapes — Keep it simple, but feel free to explore different shapes that set your product apart while maintaining safety and preservation at all times. When done right, unique package shapes can enhance your brand’s image and drive product interest. For instance, softer curves on packaging are viewed as friendlier and more attractive than harsh, angular lines. How does it feel to hold your product? To encourage customers to hold onto your product longer, choose textures that are sleek and friendly to touch, and easy to handle.
Typography Matters — Fonts convey a brand’s personality from a range of seriousness or silliness. You don’t want your brand to be a joke, so choose fonts that support your overall brand personality with easy-to-read styles that enhance the essence of your product and brand.
Simple sells — Keep it simple. There’s no need to complicate the visual and tactile aspects of packaging design. You need to communicate quickly what you’re selling and why your potential customers should purchase it. Only the necessary information should be added to the labeling copy. Avoid unnecessary wordiness or descriptions that will lose a customer in the details as they’re trying to understand what your product does and how it can help them.
Your product’s design needs to enable it for easy transport and include any important warning or instructional information. Creativity is wonderful, but you must balance those endeavors to avoid unnecessary complications. Ideas that backfire, not only drive up marketing costs but also turn off the interest and engagement of potential customers.
The attention span of shoppers is razor thin, making every detail critical in custom designing a product packaging. Bottom line — simple is best and simple sells.
Pioneer Packaging Custom Designs Product Packaging
For over 35 years, Pioneer Packaging has been the go-to source for designing product packaging that sells. Our creative designers work closely with you to ensure your brand is recognized easily for quality in packaging design and materials.
So whether you’re looking to get your paper product packaging at affordable prices or attract new consumers, we can create a design fit to meet all your demands. We strive to keep costs down to help our customers keep their brands moving along production lines. Contact Pioneer Packaging today and learn why we’re a leader in packaging innovation.