Death to the Clamshell

A female is holding up her smartphone with the recycling logo on the screen

frustration-free packagingMost people probably don’t know what a clamshell package is until it is described as the hard-to-open, all plastic packaging designs used for nearly every product out there. Then they know what you’re talking about, and chances are, they’ve experienced the “wrap rage” that comes along with trying to open a clamshell package on birthdays and holidays. This wrap rage, as shown in the video above, is not only frustrating but also dangerous – leading consumers to resort to sharp tools and knives in order to get through the tough plastic and finally reach the product.

Who Is Fighting Back?

Clamshells have become such a problematic packaging option that large companies are beginning to work toward improved packaging that allows for easier opening while contributing to a safer environment. Sony declared “Death to the Clamshell,” Amazon launched its “Frustration-Free Packaging” efforts, and Wal-Mart introduced a packaging scorecard that rates packaging on factors such as sustainability and safety.

The Secret Weapon: H-Loc Trapped Blister

The H-Loc Trapped Blister is a sustainable packaging solution that combats the frustration of the clamshell with an innovative, eco-friendly design. Made with a minimal amount of recycled PET (RPET) to contain the product, then surrounded and trapped by recycled corrugated cardboard, the H-Loc Trapped Blister reduces the amount of dangerous plastic for more sustainable materials. These durable materials have tamper-evident properties, keeping products safe from damage and handling before purchase, yet they make the package easy to open with a simple pair of scissors once purchased. Consumers can enjoy the product without the frustration and injuries encountered with clamshells, and the discarded package can be recycled for a greener future.

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to learn more about the trapped blister.

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