What is Wrap Rage and How Do I Cure It?

A man with his hands to his temples clearly frustrated at a situation

frustration-free packaging

You’ve probably experienced wrap rage at one time or another – most likely on Christmas morning or on a birthday, when you have to dive into your gifts armed with sharp kitchen shears and wire cutters. Even celebrities, like Larry David of “Curb Your Enthusiasm” (shown in the video above), are aware of the frustration involved with opening traditional clamshell packaging to get to the final product. The result is what the packaging industry has coined “wrap rage,” and it is the cause of approximately 6,000 injuries in the U.S. each year.

Why the Wrap Rage?

The reason for wrap rage stems from clamshell packaging, which was originally developed for its tamper-evident and tamper-proof properties, as well as the ability to show off shiny new products through the all-plastic design. While clamshells make it extremely difficult for thieves to open the packaging and tamper with or steal products, the customers are also suffering once the product has been purchased and brought home. Larry David’s frustration is no exaggeration: It is not uncommon for people to pull out knives and simply start stabbing the package, making the clamshell not only inconvenient but also unsafe.

The Cure for Wrap Rage: H-Loc Trapped Blister

Fortunately, businesses and retailers feel the consumers’ pain and are beginning to look for a clamshell replacement that retains tamper-evident properties while improving safety and sustainability. The H-Loc Trapped Blister is a cost-effective, sustainable packaging solution that keeps products safe before purchase and is still easy to open after purchase.

Rather than use an all-plastic design that is difficult to pierce through and creates sharp edges once broken, the H-Loc Trapped Blister contains the product in a small amount of recycled PET (rPET), which is then trapped between two pieces of recycled corrugated paperboard. The primary use of cardboard allows for increased graphic space and makes the package easier to open, eliminating wrap rage and making your birthday a little more pleasant.

  Make life easier for your customers,

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to discuss the trapped blister.

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