What is Packaging’s Role in Consumer Behavior?

There are a lot of things to consider when you launch a product into the market. One of the most prevalent is consumer behavior and how you package your items to attract and retain consumers. To achieve this you must understand your packaging’s role in consumer behavior and what you need to do to bring your item to the next level. That’s exactly what we intend to do with this blog; help you identify key ways to attract, retain, and satisfy your customer base.

Pioneer Packaging is the go-to source for quality, cost-effective solutions that attract your target consumer and reflect the quality of your product. Whether you’re just starting a product line or freshening it up with a redesign, our team is capable of handling any size project you need. Read our blog post below to learn more about packaging’s influence on consumer behavior.

First Impressions are Everything

When a customer first sees your product, the first thing they will notice is your packaging. Whether consciously or not, it’s your packaging that will have a significant impact on the customer’s emotional associations with the product due to its design elements. So, making sure you’re using the right colors and quality of materials is absolutely critical in influencing consumer behavior. 

Color, for example, can draw customers to particular products by evoking specific emotions. Colors like blue represent things like trust, openness, and security, while red coloring stands for passion, excitement, and anger. If you’re an organic food company you might consider adopting green coloring into your packaging as it represents stability, growth, and a connection to nature and other natural elements.

Clear Packaging Can Heavily Influence Consumer Behavior

Another important part of good first impressions is visibility. One way packaging companies are doing this is by incorporating high-quality clear packaging into their designs. This significantly increases a product’s appeal on the shelf as it allows customers to see the actual product before purchase. It provides a strong sense of transparency and builds trust between customers and brands. According to a study from Clemson University, consumer behavior shows that people are 675% more likely to grab shoppers’ attention than paperboard containers. 

Well Developed Packaging Can Influence Anticipation

Not only can packaging build trust towards one’s brand, but it can build excitement in opening the product. According to Medium, “A good packaging sows the seed of good expectations from the entire product. Just like a good movie trailer make people believe that the movie is going to be entertaining. The same goes with the packaging.”

The packaging’s appearance can make people believe that the product is of good quality. As humans, our natural curiosity is to check whether our expectations are met or not. This influences consumer behavior greatly as it can evoke at least one purchase from a curious consumer. Then it’s up to the quality of your product to determine if you’ve landed a regular customer. 

Packaging Can Influence Consumer Behavior’s Loyalty Toward Brands

When you consider how packaging affects consumer behavior, it’s important to acknowledge how it impacts brand loyalty. Your packaging should work in conjunction with your company’s image and should be instantly recognizable. Frequent changes in your packaging can lead to confusion and cause them to stray away from your brand. So, when you do decide to redesign an already established package, you need to stay true to the brand’s style and image. 

Pioneer Packaging Understands Consumer Behavior and Quality Design

Pioneer Packaging has the resources and experience to provide clients with total packaging solutions from design to delivery. These resources serve multiple industries, including food and beverage, medical, and automotive. Contact us today to find out how we can help you create excellent packaging designs.

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