With the spring season underway, a lot of exciting things are happening. The weather is warming up, baseball is in full swing, and graduation is right around the corner. Consumers are looking for exciting products to purchase and indulge in for this enjoyable season, we want to make sure your packaging is ready. To help your company reach its full potential, it is important that the packaging of products reflects the spring fever to set yourself apart from the competition. Here are some ways to enhance customer experience when buying your products.
Shape & Proportions
A box’s structure and dimensions can grab customers attention at first site. If you want to set your brand apart from the pack, have a unique and fun package shape that catches the customer’s eye. However, it should not sacrifice any aspects of function or design because it could potentially be more damaging than helpful. At Pioneer, we have experience in picking the best shape and proportions for your products, we know what consumers like and dislike when it comes to packaging.
Just like shapes and proportions of boxes, having attractive materials are also a key aspect of packaging your products. Boring cardboard boxes will not do the trick. White, glossy style packaging illustrates an appealing, visual component for the several industries. For example, in the healthcare industry, specific color and finishes are associated with cleanliness.
It is common for producers to forget about this make or break moment. Having an equally exciting experience while unboxing a product is vital to repeat purchases from consumers. These unboxing moments should resemble opening a fun present for buyers.
Don’t get caught off-guard by competitors. Contact us today to find out how you can enhance your product experience through packaging this spring season! If you want help discovering what your company could be doing better, don’t hesitate to contact us.