The way you package your product can play a significant role in how successful your business is in attracting and retaining customers. One way companies achieve this is by updating their packaging design with the latest packaging design trends that are occurring in their industry.
Pioneer Packaging is the go-to source for quality, cost-effective solutions that attract your target consumer and reflect the quality of your product. Whether you’re just starting a product line or freshening it up with a redesign, our team is capable of handling any size project you need. Read our blog post below to see what trends may be popping up in 2022.
Using Lighter Colors in Minimalist Packaging Design Trends
For the last couple of years, minimalism has been major in packaging design trends. One component of this type of design is its use of natural and soft colors. Colors such as cream, light pink, light blue, and light greens are being used heavily to soften up and create welcoming packages.
There’s nothing wrong with using a black and white color palette to create a minimalist package. However, you have to consider that it is overdone and you may lose your product amongst a sea of other black and white packages. Meaning, it’ll be harder for customers to notice your product.
Let the Customer See the Product Before Purchase
Another packaging trend that’s been fairly popular the last few years is showing the customer what is inside the package. This has become especially popular for food companies as it allows them to provide another level of transparency (literally!) for their customers. This trend ensures your brand displays its authenticity.
Oftentimes, this design incorporates a number of different things. Including:
- Transparent windows
- Physical cutouts
- Physical textures
- And more
Art Meets Packaging Design
Packaging is a highly visual medium that allows companies to truly stand out against their competitors. Art is one of the most expressive ways to highlight one’s uniqueness. So, combining the two seems rather fitting.
Many brands are calling on artists, graphic designers, and other creative thinkers to brainstorm, design, and implement artistic packaging that relates to their products and brand. A great example of this is UK-based COCO Chocolatier, which partners with local artists to design packaging to sell their gourmet chocolates.
Packaging Designs That Will Take You Back
Nostalgia is a powerful tool in resonating with almost every customer base. We all like to remember times where things were much simpler. One way packaging designers are doing this is by playing to those nostalgic feelings.
Vintage is in and it’s working. People are attracted to items that look like a blast from the past and companies are cashing in. It’s not uncommon for brands to launch limited-series products with throwback packaging. It’s also not uncommon for newly launched brands to incorporate designs from yesteryear to attract people who believe older is better. Most importantly, vintage looks good! Between the colors, typography, and simplicity, it can really catch one’s attention.
Protective, Tamper-Evident Packaging Design Trends
In case you’ve been living under a rock, we’ve been experiencing a global health pandemic since 2020, with no signs of slowing down. People are demanding a variety of innovative medical packaging solutions to ensure their health needs are met.
One of those demands includes protective, tamper-evident packaging. This will allow companies to enhance the safety of their packaging containers and provide customers with a way to quickly identify if their products have been compromised.
Some tamper-evident materials include:
- Seal bands
- Lidding films
- Blister packs
- Flexible pouches
Pioneer Packaging Helps You Stay Trendy and in Customers’ Minds
Pioneer Packaging has the resources and experience to provide clients with total packaging solutions from design to delivery. These resources serve multiple industries, including food and beverage, medical, and automotive. Contact us today to find out how we can help you create excellent packaging designs.