Outside the Box Packaging Design Ideas

packaging design

Creative marketing revitalizes the custom packaging design space. The outward appearance of a product can make or break a brand’s image. Snap judgments always happen, especially when consumers are bombarded with options lining the shelves. As a result, products are often purchased based solely on their packaging design and not necessarily on their contents — a sad reality.

That’s why asking how your product will elicit curiosity is essential. How will your packaging designs help win over new customers who become loyal to your brand? That’s what custom packaging is all about. 

Feeling uninspired? That’s okay. 

We’ve brought some fresh ideas to launch your creativity to new heights. Pretty soon, you’ll have the right design figured out for the products you’ve worked so hard to develop.

What’s Working for Custom Packaging Designs?

Good packaging will strike an instant positive interest causing buyers to select the item and quickly add it to their cart. 

Here’s what’s making an impact on consumer decision-making through product packaging:

Unique Styled Font

Lettering is essential to communicate with the consumer and create an identifiable brand. When artsy font styles are used, it helps hook shoppers into analyzing the product even more. However, an emphasis on readability cannot be overstated. Its essential creativity does not disrupt a person’s ability to read what’s presented clearly. 

For example, positioning the words concerning the lines and angles of the letters in A&J Cellars’ “Pinot Noir” not only looks classy but communicates higher value through the thoughtfulness of the font design. Yet, even with this creative design, consumers can clearly read the lettering and connect it with the brand.

Showcasing Your Brand Values

If your company values the environment, make this evident in your packaging materials or label messaging. If your company values honesty and integrity, communicate this through packaging designs and brand information.

For example, brands like Tom’s shoes make it no secret how involved they are in social issues and their contribution to poor communities. Their packaging labels even include a short backstory of how the CEO’s mission began. 

These unhidden values on product packaging are quick ways to build trust and loyalty with your customers. 

Simplicity is in Style

Product packaging designs gravitate towards more clarity and less fluff. Modern and minimalist packaging is on the rise since its shown to help buyers focus on the most critical aspects of their products. 

Think of Apple products or even your Google homepage. In a competitive world filled with products shouting from the shelves, cutting through the noise with design simplicity is a welcomed relief. It communicates mature, clean, and timeless looks that don’t tax consumers’ attention with unnecessary information. 

Every Detail Matters

With successful product packaging design, every detail is an opportunity to communicate elements like the color scheme, size and type of font, the material used, wording, and overall label messaging — the list goes on. Since you work with limited space and even shorter attention spans, you must apply as much thought and intention behind all aspects of custom packaging design as possible.

Pioneers in Custom Product Packaging Design

For over 35 years, Pioneer Packaging has been the go-to source for designing product packaging that sells. We partner with you to ensure your brand is recognized for quality in packaging design and materials. 

So, whether you’re looking to get your paper product packaging at affordable prices or attract new consumers, we can create a design fit for you. We strive to keep costs down as much as possible to help our customers keep their brands moving along production lines. 

Contact Pioneer Packaging today and learn why we’re a leader in packaging innovation.

Scroll to Top