Marketing the H-Loc Trapped Blister

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environmental-protection-326923_640Successful packaging solutions also work as effecting marketing tools, helping consumers to make the final purchase in addition to keeping products safe from damage during shipping, handling and storage. Traditional clamshell packaging utilize an all-plastic structure, which often cause a glare from store lights and make it harder to see the product clearly – deterring customers from buying the product. The H-Loc Trapped Blister is a clamshell replacement packaging solution with many marketing benefits, including a clear view of the product, reduced wrap rage, increased graphic space, and sustainable living.

Reducing Wrap Rage

Wrap rage refers to the difficulty often associated with opening clamshell packages. The package’s tamper resistant properties force many consumers to use sharp tools in order to reach the product, leading to cuts and injuries. Special clamshell openers have even been designed and marketed just for these packages. The H-Loc Trapped Blister eliminates wrap rage and frustration, making it easier for customers to open the package and more likely that they will make the purchase.

Increased Graphic Space

Rather than use excessive amounts of harmful plastic, the majority of the trapped blister’s structure is composed of corrugated cardboard. This reduces the glare caused by lights against the plastic, and allows for more space to print bold, colorful graphics that catch customers’ attention rather than draw them away. There is also more space for instructions, product specifications and other details that help customers make more informed purchases.

Sustainability

As consumers become more aware of the impact their life choices have on the environment, the need for sustainable ways of living has increased. The H-Loc Trapped Blister is a sustainable packaging choice that contributes to a greener, healthier and safer environment. Instead of harmful PVC used in many other plastic packages, the trapped blister uses a minimal amount of recycled PET (RPET) to contain the product. The RPET is then trapped and surrounded by corrugated cardboard, the most recycled material on the planet. The inks and adhesives are water- and soy-based, making the H-Loc Trapped Blister a truly sustainable package.  

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