5 Awesome Trends in Beverage Packaging to Look Out For

A row of different colored beverage packaging for juice

Standing out is important. When pondering  packaging designs, attracting attention is the goal. Show off what makes you unique and why customers should embrace your product over the competition. In beverage packaging, it’s no different. Competition to captivate is rough between soft drinks, coffee, tea, water, and juices. Therefore, custom packaging is important for a brand’s longevity. Here we are  highlighting 5 brands that are on target with stylish packaging.

Inspirational Beverage Packaging Labels

Established in 1995, beverage company Jones Soda Co. generates vintage style labels to show off their personality. i. Over the years, they’ve garnered a following for their unique style of marketing and offers an alternative refreshment from companies like Coca-Cola and Pepsi. Recently, Jones Soda Co. launched their “Messages of Hope” campaign, which turned their cream soda bottles into little glasses of hope and positivity. Each bottle has an encouraging phrase with lines like “we’re all in this together” and “thank you to all essentials”. Creating custom labels that heighten your brands style resonates with consumers giving you an edge in the market.

Geo-Strap Beverage Packaging

Recently, Coffee Mate Natural Bliss integrated polyethylene terephthalate (PET) into their packaging to create a lightweight, sleek, and clear bottle, with a geo-strap base. The geo-strap is meant to protect Nestle’s product from denting and overfilling in its supply chain process.  Packaging has a vital role to play during the transportation process ensuring products arrive in a safe condition. Taking extra care in choosing the appropriate product packaging for your product will help safeguard it from potential risk.

Sustainable Beverage Packaging

The call for companies to become more sustainably responsible is a popular trend that all industries are facing today. It is particularly important with Millennial and Gen Z and it is a great way to attract consumers. Companies like Boxed Water are appealing due to their obvious push for sustainable packaging options. Instead of using a traditional plastic bottle, Boxed Water does exactly as their name suggested, delivers satisfying water in a carton. Less harmful to the environment, superior recyclability. So think inside the box for this one to support the environment.

Beverage Packaging Gets Sweeter

Fruitive provides consumers with healthy, plant-based meals in a fast and convenient way. Everything is made from scratch with 100% plant-based ingredients. Their operations prioritize sustainability, and their recent product launch for ProduceBlends falls in line with their mission. ProduceBlends are unique as Fruitive creates zero waste due to using whole fruits and vegetables, and by utilizing easily recyclable glass jars as their containers. The advantages of using glass containers as packaging provide limitless opportunities to keep your product chemical-free.

Recycled Ocean Plastic Beverage Packaging

Another bottled water brand making a splash with its unique packaging is ZenWTR.  They are the world’s first company to use 100% certified, ocean-bound plastic. Every ZenWTR bottle rescues up to 5 plastic bottles from the ocean, helping reduce the pollution the world’s marine environment is facing. So far the company is on its way rescuing 70 million plastic water bottles from the ocean, and we’re excited to see the company’s continued environmental impact.

Beverage Packaging at Pioneer Packaging

For over 35 years, Pioneer Packaging has been a leader in creating custom packaging designs for food and drink products. We stay current with what is happening in the packaging world and strive to meet the changing needs of our clients. If your beverage packaging is in need of an overhaul or if you are looking to get your product a little more deserved attention, contact us today to learn how we can help

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