How eCommerce is Impacting Branded Packaging

A set of branded packaging for home goods cleaning products

As of July 16th 2020, there are an estimated 12 – 24 million eCommerce sites in the entire world, with no signs of slowing down. One area of eCommerce that opens opportunities for businesses is branded packaging. With a large amount of consumers now shopping online, brands are becoming more strategic in how they operate online and how the product reaches them.

What is Branded Packaging?

This type of packaging is a way for companies to strategize unique ways for their deliverables to stand out to the customer. This can be through quality protection materials, brand specific packaging designs, and a better control on shipping costs. 

Once the package has made its way into the customer’s hands, it enhances the customer’s experience and improves brand loyalty. According to an eCommerce Packaging Survey from Dotcom Distribution, more than a third of the 524 online shoppers said the use of branded packaging for online orders affects their perception of a brand or retailer.

The most apparent example of an eCommerce company utilizing specially designed branded packaging in their delivery operations is Amazon. If you’ve ordered anything from the company in the last few years, you might have noticed Amazon specific designs on their shipping packages. This is so the receiver can easily identify where the package came from and creates a sense of excitement when they see their item has arrived.

Use Branded Packaging That Fits The Product

Developing  any packaging design, it is important to create something that relates to the brand, as well as protects the product. The internal packaging and shipping package should work in unison. Both should aim to reduce the weight as much as possible, while not compromising the product’s integrity. For example, purchasing packaging through online sources, the parcel won’t necessarily need a plastic tab for it to hang on to. Eliminating unneeded materials and reducing packaging size  will save on materials and shipping costs.

Stand Out With Alternative Options for Branded Packaging

When it comes to eCommerce packaging, there are several options businesses can choose from to help stand out. Sometimes boxes or rigid containers are not the right choice for a product.  Pouches can be a better choice instead of plastic bottles. With sustainability becoming a large priority for businesses and consumers, it has become easier for them to switch to eco-friendly materials. 

For example, San Francisco based healthy meal kit provider, Sun Basket has designed packaging that not only protects it’s perishables in shipment and uncontrollable weather, but keeps sustainability at the fore-front . They’ve adopted 100% paper TempGuard insulation to enhance their shipping temperatures and reduce carton dimensions by almost 25%. Adopting this sustainable practice  effectively cuts their carbon footprint in the process.

Branded Packaging Can Create a Memorable Unboxing Experience

The moment a customer opens a box, it instills a sense of excitement. This is a great opportunity for businesses to build loyalty by integrating unique materials into their packaging. Some ways include:

  • Colorful tissue paper
  • A personalized thank you note
  • Adding promotional items like coupons, discounts, or upsell offers
  • A “bonus” gift or sample

The goal?Make the customer feel special when they open a package. With effective branded packaging, companies increase their chance of establishing brand loyalty.

How Pioneer Packaging Can Help Create Branded Packaging

For over 35 years, Pioneer Packaging has worked with hundreds of businesses in assisting with packaging solutions. In doing so, we’ve gained experience with developing high-quality packages that not only protect a product, but exemplify what their brand is all about. If you are in need of a major packaging overhaul, contact us today to learn Pioneer Packaging Worldwide can help you stand out!

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