How Can Dual-Purpose Packaging Enhance Outdoor Products?

Dual-Purpose Packaging

It doesn’t matter what business you’re in, having packaging that’s well designed can help bring your brand to the next level. One way companies are achieving this is through dual-purpose packaging solutions. Outdoor recreation brands, for example, can use this solution to drive their packaging to the next level and improve their customer experience.

Pioneer Packaging is a leading provider of packaging solutions that helps your product stand out and stay safe. We work closely with every client to ensure their goals are met and they have the best support for a prosperous future. Read our blog post below to learn more about dual-purpose packaging solutions and how they can improve outdoor products.

What is Dual-Purpose Packaging?

In a day of age where people demand more sustainable packaging solutions and greater experience with their brands, dual-packaging is the best of both worlds. This form of packaging is when product packaging has an additional use or interactive element that people can enjoy after they’ve used the product. In the last couple of years, we’ve seen a variety of designs that push the creative envelope, like

  • Pizza Hut box projectors
  • Martell VR headset
  • Tostitos chip bags that turn into a breathalyzer
  • Doritos bags music player packages
  • And so much more!

How Can Outdoor Products Use Dual-Purpose Packaging Solutions?

Not every piece of packaging has to be as transformative as those examples. There are simple solutions to better engage your customer base. For example, Jonathan Biehl worked on a student project for REI that involves transforming the packaging for another use outside. He envisioned and designed a concept that involves turning a simple box into a lantern by placing glow sticks inside. The copy on the packaging instructs consumers how to do it:

  • Step One: Remove the lantern from the packaging
  • Step Two: Grab the glow stick to use and activate by bending it in half. Shake well.
  • Step Three: Place the glow stick back in the box. Hang up the box where you’d like and enjoy your glow stick lantern.

This design can be used by anybody who camps or hikes in the dark. It shows that that brand knows its audience’s needs and is working towards a better overall experience for them.

There is tremendous potential in creating a package that can be used for other purposes for outdoor enthusiasts. Maybe packaging that can easily be turned into a firestarter for a fire pit? Maybe packaging that can be turned into a small tent? Let your imagination run wild and you’ll attract more customers.

Pioneer Packaging is a Leader in Developing Strong Packaging Designs

For over 35 years, Pioneer Packaging has been the go-to source for quality packaging solutions. Our team of creative designers works closely with you to ensure your brand is represented through effective packaging. Contact Pioneer Packaging today and learn why we’re a leader in packaging innovation.

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