Amazon Frustration-Free Packaging is an initiative designed to alleviate “wrap rage” by featuring products in recyclable boxes that are easy to open and contain fewer excess materials.
Benefits of frustration-free packaging to customers
The key benefit to your customers is a great shopping experience, which starts on Amazon.com and ends with your product arriving safely at their homes. Frustration-free packaging products are tested by Amazon according to the industry standard ISTA-3A for single parcel shipment, which simulates shipping and delivery conditions through a series of drop and vibration tests.
In addition, frustration-free packaging is:
Recyclable and does not include excess packaging materials, such as hard plastic clamshell casings, plastic bindings, and wire ties.
Designed to be opened without a box cutter or knife, while protecting products just as well as traditional packaging. Products can be shipped in their own boxes, without an additional shipping box.
Benefits of frustration-free packaging to manufacturers
You will benefit directly by expanding your reach to a growing segment of Amazon customers who look for frustration-free packaging.
Once your packaging is approved, you will have the option to print or affix the Frustration-Free Packaging logo on your package. This may help lower the chances of your product getting damaged during shipping, and the logo is visible proof to shipping carriers and customers that the package has passed industry testing and Amazon certification. In addition, you will:
Enjoy the benefits of additional Amazon.com merchandising and promotions or placements for participating products. Visit the Amazon Frustration-Free Packaging home page.
Potentially lower costs by reducing packaging materials, transportation, labor, and waste in your supply chain.
Receive certification for free. Amazon does not charge anything for the certification evaluation; you only need to provide samples of the products that you want reviewed.
Receive an initial evaluation within a few days. The entire process typically takes no more than a couple of weeks.