As any marketer would say, having an attractive branded packaging design is key to success. It doesn’t matter what industry, having a fully developed design that showcases a brand is crucial. First impressions matter and businesses must invest in branded packaging to help build interest in a target market. That is why we’ve highlighted 5 tips to enhance your sales with branded packaging designs.
- Reinforce Brand Identity with Creative Packaging
- Consider Branded Packaging That Answers a Product Range
- Branded Packaging Can Help Your Online Marketing Strategy
- Materials to Consider in Branded Packaging
- Don’t Overdesign Your Packaging
Reinforce Brand Identity with Creative Packaging
When it comes to branding it’s important to stay consistent across all marketing activities. From logos and websites to social media channels, consistency is crucial in building brand equity. Branded packaging is another important element for this as it helps consumers recognize products based on key identifiers.
For example, look at Coca-Cola. Aside from being in business for over 100 years, the brand has many identifiers that are easily recognizable. Their signature bright red and white color scheme paired with their unique typeface is instantly recognized across the globe. Additionally, they use a consistent bottle design that differentiates them from competing companies’ beverage packaging.
Consider Branded Packaging That Answers a Product Range
Imagine launching a new line of fruit snacks with no clear indication they’re different in flavor. This will cause some frustration for a consumer and will likely push them away from the brand. By incorporating unique packaging designs into your product range, consumers will be able to differentiate between products.
Going back to the fruit snack example, let’s say your company launches a grape flavor variety in conjunction with a strawberry flavor. You’ll need to design packaging that is unique to each and will be in-line with the brand’s identity. This may involve developing specific color schemes, typefaces, copy, and imagery that will be unique to each product.
Branded Packaging Can Help Online Marketing Strategy
In today’s eCommerce heavy world companies are adjusting their packaging design to create a unique unboxing experience. This trend has become a prominent aspect of consumer behavior and companies are benefiting from this relationship-building experience. In addition to building the brand/consumer relationship, many consumers will share videos and photos of their unboxing — creating a digital word of mouth.
Materials to Consider in Branded Packaging
While designing branded packaging can be expensive and time-consuming there are cost-effective materials to create a unique design. Companies can incorporate simple materials such as rubber stamps, stickers, tape, tear strips, and box sleeves to develop an attractive but easy package to open.
According to USPS, adding personal touches to packaging makes for an easy way to build a connection with customers. Purchasing products online eliminates the person-to-person factor of commerce. Incorporating things like handwritten thank you notes or hand wrapping items in custom paper and branded stickers can go a long way.
Don’t Overdesign Your Packaging
It’s easy to understand how some companies may go overboard with their packaging design. Everyone wants to create a product that will catch the eye of the consumer and some incorporate too many ideas on a single piece of packaging. While they may sell well, the packaging will do little to build or reinforce the company’s brand. It is recommended to keep it simple with clear concepts that audiences will understand.
Many companies are simplifying their packaging by utilizing minimalist designs to provide a clear message to consumers. Minimalist packaging will eliminate confusion and consumers will be attracted to the simplicity of the marketing message. This form of branded packaging will help companies stand out from their competitors.
Build Branded Packaging with Pioneer Packaging
For over 35 years, Pioneer Packaging has been the go-to source for quality packaging solutions. Our team of creative designers works closely with you to ensure your brand is represented through packaging. Whether you’re a food brand looking to highlight sustainability or a medical company promoting wellness, we’re able to create a design fit for you. Contact Pioneer Packaging today and learn why we’re a leader in packaging innovation.