Most consumers are no strangers to wrap rage: the frustration that is caused by hard-to-open packaging, often resulting in injury due to the sharp tools necessary to reach the product. This frustration can put a damper on birthdays and holidays, as parents pull out the wire cutters and kitchen knives to open presents while their children wait impatiently and confused.
With the rising wrap rage and an increased awareness for sustainable packaging, big-name retailers like Wal-Mart and Amazon.com have responded with a demand for more efficient and environmentally-friendly packaging solutions. While Wal-Mart introduced its Wal-Mart packaging scorecard, Amazon.com introduced its Frustration-Free Packaging initiative.
What is Frustration-Free Packaging?
Traditional packaging, including the familiar clamshell package, uses excessive amounts of harmful plastic such as PVC. For tamper resistance and display purposes, these packages are often difficult to open and come with excess packing materials, wire ties and plastic bindings. With Amazon’s Frustration-Free Packaging, products are shipped in simple, corrugated cardboard boxes, without an additional shipping box. This reduces waste and allows for quicker, easier and safer opening.
The Benefits of Sustainable Packaging
Using recycled and recyclable materials helps to reduce the harmful waste that is produced from more traditional packaging materials, such as PVC and Styrofoam packing cushions. Corrugated cardboard is a versatile material can be shaped and constructed for nearly any dimension and weight, so that the right-sized box is always used and transportation costs can be significantly reduced.
The H-Loc Trapped Blister
Amazon’s Frustration-Free Packaging is an effective solution for e-commerce businesses, as the products are viewed as images on a computer screen rather than face-to-face on the store shelves. For brick-and-mortar retailers, a more visually appealing packaging solution is needed – one that allows customers to see the product clearly while taking into account sustainable initiatives.
The H-Loc Trapped Blister is a packaging solution that is designed with mostly corrugated cardboard, allowing for increased graphic space and reduced waste. The small amount of plastic used to contain the product is made of recycled PET, so that customers can view the product. The reduced amount of plastic also reduces wrap rage, making it easier for customers to open the package once purchased. Choose the H-Loc Trapped Blister and join the fight toward a greener future.
For more information on the H-Loc Trapped Blister, please contact us today.