The lastest EcoFocus Trend Study results show the strong clean-labeling movement is expanding to clean processing and clean packaging trends. The annual EcoFocus Trend Study reveals themes expected to impact the industry in the coming year, notes Greener Package.

The survey, conducted independently by EcoFocus Worldwide, examines wellness and sustainability trends impacting the food and beverage industry, showing how consumer tastes, demographics, and values are reshaping purchasing decisions. These shifts in consumer priorities are prompting companies to make changes. From Walmart’s commitment to sustainably sourced packaging to McDonald’s pledge to source 100% of all fiber-based packaging from recycled or certified sources by 2020, and Food Business News declaring clean labeling as the top trend of the year, it is clear that fresh and sustainable will be trends at the heart of consumer demands throughout 2017, notes EcoFocus.

“These study results show that a majority of grocery shoppers have identified products’ fresh, clean, and sustainable benefits among their top purchase priorities when it comes to healthier choices,” says study author and Chief Executive Officer of EcoFocus Worldwide, Linda Gilbert. “The message is clear: if you are a brand aiming to attract consumers to your healthy beverages, be sure your packaging and processing line up with your ingredient list. And be sure to tell your fresh and clean story effectively on your packaging.”

Contact Pioneer Packaging Worldwide to further review your packaging.