Blog


12Jan 2018

As we are moving towards more sustainable, eco-friendly lifestyle, we have to change the way things have been done in the past and find new ways leave less of a carbon footprint behind. With the rise of purchasing goods online, more and more packages are being shipped out than ever before. Fragile packages require a […]

12Jan 2018

Recently, there has been a significant increase in the amount of companies that choose to personalize their packaging.The most successful demonstration of this new trend is with the Coke-a-Cola “Share a Coke” campaign. Bottles labeled with hundreds of names and phrases flooded the beverage aisles everywhere as well as social media platforms. Hundreds of other […]

04Jan 2018

  With the rise in global warming awareness, consumers are realizing how their habits and daily activities impact the environment. There is a trend that consumers are interested in buying products that are sustainable from when they are sourced until the end of their product life cycle. Walmart launched its Sustainability Index in in 2009 […]

27Dec 2017

At the end of each year, people tend to do an annual assessment. How was this last year for me? What are my resolutions for next year? This is similar to a life cycle assessment, or LCA. An LCA identifies opportunities for improvement in packaging by quantifying the impacts that a product has on the […]

29Nov 2017

As the holiday season intensifies, so too does the amount of packages arriving in the mail. This is a good time to reflect and ask yourself: Is my packaging safe? Most consumers are familiar with the traditional clamshell package, an all-plastic container used extensively for gadgets and electronics, among many other everyday products. While clamshells […]

22Nov 2017

At Thanksgiving the dinner table is cramped as family members pile up to share in the celebration of thanks. While maxing out space during the holidays is okay, the same can’t be said for your packaging.   A product’s packaging is much more than a simple box that carries the product from warehouse to a […]

08Nov 2017

In the next couple of weeks most of us will be stuffing turkeys for Thanksgiving. While many people enjoy the stuffing on Thanksgiving Day, the stuffing method shouldn’t carry over into holiday packaging. Over packaging- or stuffing – isn’t something that most consumers think about, but once they notice, they start seeing stuffed items everywhere. […]

25Oct 2017

With a healthy wine market in the U.S., wine companies need competitive branding to entice consumers and a trusted partner for shipping wine across the country to retailers. Here’s a fun fact, average wine consumption per United States resident was 2.83 gallons in 2015, up from 2.34 gallons in 2005. Americans enjoyed drinking wine more […]

18Oct 2017

You have a great product that your consumers will love and cherish. That is a beautiful thing. But as exciting as you believe your latest product to be, shouldn’t some of that excitement show itself on the box? Not all companies fully understand the benefits that well executed branding can bring to their package design. […]